Don’t let anything

go to waste

Approximately 20% of fruits and vegetables in the U.S. never leave the farm or are turned away as not achieving the premium standard for companies.

We’ve built a network of companies and suppliers to buy the 2nd tier produce and juice pulp.

Learn

Up-Cycling

PurePlus+ is created from upcycled fruits and vegetables to create a plant-based powder for companies to add to their products to replace filler at a lower cost and with a nutrient boost.
PurePlus+ will make perishable fruits and vegetables last 3 years longer while using 100% clean and renewable energy in the process.

Our Own Product

PurePlus+ replaces multivitamins. Over 2 decades of studies show there’s no proof of a health benefit through taking a multi-vitamin.
Fruits and vegetables are designed like a time-release pill, due to their relationship and binding with the fiber and antioxidants.

Integration

PurePlus can be easily integrated into a range of food products including beverages, nutrition bars, superfood powder blends, and baking products.

Inside Matters

PurePlus is inside the consumer food product adding vital nutrients, like INTEL is inside making a fast and powerful computer.

What We Do

We make ingredients

Transparency

We value transparency by measuring ourselves in the reduction of fruit and vegetable nutrients and fiber waste by the product we create.

Innovation

PurePlus keeps the nutrition molecules intact. The powder is repurposed as an ingredient for companies that are seeking to bring new innovation, functionality and nutrition to their products.

Sustainability

We divert fruit and vegetable waste to reduce environmental impact and cost.

Words to live by

“Your food will be your medicine, and your medicine will be your food”

-Hippocrates

Science

The Need

The Human body has an amazing ability to promote health as long as we feed it the right stuff

For the first time in human history, obesity is a bigger health crisis globally than hunger. More people alive today will suffer disability as a result of consuming excess calories than as a result of consuming too few.

Overfed but undernourished, calorie rich but nutrient poor: this is the deadly paradox that has trapped hundreds of millions of human beings today.

In America, where we created many of the eating patterns that are now being exported around the globe, the problem is especially acute:

Food Waste

Food waste is a
Trillion dollar problem

For one juicery, there is 15 tons of fruit and vegetable pulp wasted per week.  And for every pound of juice, 4 pounds of pulp byproduct is produced.  This contributes to the 34 Billion tons of fruit and vegetable waste produced annually in the US.

33

of all the food that is produced is never eaten.

40

of what is grown in the US becomes food waste.

50

of all food waste comes from vegetables and fruits.
Climate Change

Food solutions are more powerful than energy in reversing global warming

Impact: If 50% of food waste is reduced by 2050, avoided emissions (including avoided deforestation for additional farmland) could be equal to 70.53 gigatons of carbon dioxide.

  • By 2030, globally we need to reduce carbon emissions by 80%
  • By 2050, globally we need to reduce the use of natural resources by 80%

Products

Products

We will replace sugar

PurePlus replaces sugar and filler with upcycled fruit and vegetable powder. The sugars in fruit are designed to work almost like a time-release pill, due to their relationship and binding with the fiber and antioxidants.

PurePlus can be easily integrated into a range of food products including beverages, nutrition bars, superfood powder blends, and baking products.

PurePlus is inside the consumer food product adding vital nutrients, like INTEL is inside making a fast and powerful computer.

About

Who We Are

Meet the team

PurePlus+ brings together a rare mix of executives with significant experience in science, financing, and social impact, with industry experts who know the food innovation arena.

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